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About us

Tech Driven Growth for Every Generation

Potentia Software & Consultancy Services W.L.L. is a Doha-based technology and consultancy company. We combine human expertise with bank-grade engineering to help schools, businesses and financial institutions grow.

Vision

To be Qatar's, and eventually the world's, leading hub for educational excellence and digital innovation, empowering people and institutions to thrive in a knowledge-driven economy.

Mission

To deliver personalised educational guidance and cutting-edge technology that help students, schools and businesses achieve sustainable growth.

Our values (ICE³)
IInnovationEEthicsEExcellenceEEmpathyCCollaboration
What we do

Three practices, one company

Each practice has its own specialists and shares one standard of quality.

Secure vault, payment card and connected blocks representing core banking and paymentsBanking & Fintech

Payment, reconciliation and card platforms for financial institutions.

Explore banking →Automation engine linking invoices to warehouse stockBusiness Automation

Potentia Campus, Spark and Hive for school management, billing and inventory.

Explore software →Learning, career pathway and connected community of parents and teachersEducation & Wellbeing

Pulse, Vibe, Link and university admissions for students, parents and teachers.

Explore programmes →
Our leaders

The people behind Potentia

Clinical expertise, senior banking technology and education specialists, working as one team.

Mrs. Sajeda Ansari, Founder of Potentia
12+years of international experience
Founder Spotlight

Mrs. Sajeda Ansari

Founder · Psychologist, Psychotherapist & ICF Credentialed Coach

With a passion for empowering individuals and organizations, Sajeda established Potentia to bridge the gap between educational excellence and digital innovation. Drawing on over 12 years of international experience in psychological assessment, psychotherapy, life coaching, and educational consultancy, she leads Potentia with a vision to transform lives and institutions across Qatar and beyond.

Credentials & Professional Affiliations

  • Graduate Member, British Psychological Society (GMBPsS)
  • International Affiliate, American Psychological Association
  • Credentialed Coach, International Coaching Federation (ICF)
  • Lifetime Member, Association of Allied Healthcare Professionals (India)
  • Permanent Life Member, United Psychologist Association

“At Potentia, we believe every individual and organization has the potential to achieve greatness. My mission is to unlock that potential through expert guidance, coaching, and technology—helping you thrive in a rapidly changing world.”

Sajeda Ansari, Founder

Leadership team

Senior specialists across our three practices. Detailed profiles are shared with clients during engagement.

17+ years

Technology Lead

Banking & Payments

Core banking, payment schemes, SWIFT and ISO 20022 architecture across GCC banks.

Payment RailISO 20022Core banking
12 years

Lead Solution Architect

Integration & Digital Channels

Enterprise integration, APIs and digital onboarding for banks and corporates.

APIsOmni FlowCloud
10+ years

Business Software Lead

Campus · Spark · Hive

Product delivery of school, billing and inventory platforms for GCC organisations.

ERPSaaSImplementation
10+ years

Senior Education & Career Consultant

Pulse · Vibe · Admissions

Learning support, career guidance and university admissions for GCC schools and families.

Career guidanceSENDAdmissions